How to do SEO? (Search engine optimization)
What is a website?
Website is a combination of web pages that work under the same domain.
What is seo?
Search engine optimization is a Digital marketing tactic that helps in improving the ranking of a web page in organic results of a search engine result pages.
Types of SEO
- On pages SEO— With in web pages websites.
- Off page SEO— Away from websites.
- Technical SEO— Technical Aspects of websites.
SEO Techniques
- White hat techniques
- Black hat technique
- Grey hat techniques
On Page SEO
Types of Keyword
- Short tail keyword
- Long tail keyword
On the basis of Searches
- Focus keyword
- Related keyword
On the basis of user criteria
- Informative
- Navigational
- Commercial
- Transactional
Ways to Research keywords
- Brainstorming
- Auto Suggest
- Related Search
- Tools
- Competitor Analysis
- Social Media
*Google is a search engine that’s why entire webpages are called Search Engine pages.
SERP (Search Engine Result Page)
- In the Search Engine page there are some results that are sponsored and some are without sponsored content .
- Sponsored pages are paid results.
- Free results in terms of Digital Marketing are called Organic Result.
*If you show your result under organic results so called SEO.
Brainstorming
What are the keywords.User can use to find are webpage.
Example:1.Digital Marketing Course with 100% placement.
2.Job oriented course.
3.Online marketing Course for jobs
Autosuggest
Google Recommended keywords are called Auto Suggest keywords.
Seed keyword is a Reference Keyword.
Example:SEO Service.
Related Search
When we search our seed keyword after clicking the enter button it shows the Related Search.
Tool
1.Semrush
- Semrush is a comprehensive online marketing platform primarily used for (SEO Service).
- Semrush is a complete packet of Digital Marketing.
- We can perform Keyword Research Activity.
- We can analyze our competitors .
- Audit our website through Semrush Tool.
- We can check the Traffic Backlinks.
2.Google keyword planner
- Google keyword planner are basically a free tool of google.
2. Google keyword planner is internal part of google
3. If we have more than 500 to 1000 keyword so how to select 5 to 6 keyword
Keyword Selection Criteria
- Search Volume
- Competition
- SEO Difficulty
- Relevance Keyword
- Competition Index 100 maximum 0 to 30 minimum
3.Keyword Everywhere
1. To Effectively utilize Keyword Everywhere,start by installing its browser
extension for Chrome,Firefox or Edge.
4.Keyword Tool.io
1. This tool is for Ecommerce web pages keywords..
2. Ecommerce website competition is always high.
5.Google Trendz
1. We can see the latest trends of Social Media.
